You have a great business idea. Your team has worked hard to turn that idea into the best product available. But does anyone know you are there? Too often companies fail to find their core audience because they can’t attract the attention they need to succeed.
Branding is more than just your product. It is your reputation. It defines your culture. It tells your customers they can rely on you. And it doesn’t just happen.
What are you good at? Creating a brand that sticks starts with identifying the thing you do best. McDonalds has sold billion of burgers, but the real “product” was a clean, reliable place to stop for a quick meal in a world of sketchy greasy spoon restaurants. What does your company do that none of your competitors do?
How do you get the word out? Facebook users share 4.75 billion piece of content every day. Companies have to cut through all that noise to let the world (and especially potential customers) know they are they. How? As Bill Gates said, “content is king” and the best sources of content are the subject matter experts who already work for the company. We capitalize on that expertise to develop trade magazine articles, communications to reporters and strategy placed news releases and online postings.
How do you make sure your message consistent? This is where many, if not most, companies fail. They don’t know how to make sure their message is integrated into their marketing, their image and their external communications. Customers, the public and the media need to hear the same themes. There is one other key component – the government. In some way, every industry is regulated by the government and officials in Washington or at the state level make decisions that affect your business. Our experience has shown that branding takes expertise in public communications, business marketing and government relations to fully succeed.
If Lifeline Strategies can help your business get your message out and create a brand that sticks in people’s minds, contact us at firstname.lastname@example.org.