Why smart companies can’t afford to be dumb about communicating their brands

brand-1027862_1280Most of my work has involved industries that are highly regulated and have the potential to be impacted by public opinion.  One of the things I stress with clients is the need to have one consistent message for customers, employees,  the public and regulators.   Unfortunately, I see a lot of companies that focus their attention on producing a consistently high quality product and then give little through to the consistently of their image.

I am pleased to say that the Houston Business Journal has published an article I wrote about the need for companies to take an integrated approach to establishing their brand.

You can read the article here.

If you would like some help in establishing a consistent, integrated brand, contact me at info@lifelinestrategies.com.

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