Most of my work has involved industries that are highly regulated and have the potential to be impacted by public opinion. One of the things I stress with clients is the need to have one consistent message for customers, employees, the public and regulators. Unfortunately, I see a lot of companies that focus their attention on producing a consistently high quality product and then give little through to the consistently of their image.
I am pleased to say that the Houston Business Journal has published an article I wrote about the need for companies to take an integrated approach to establishing their brand.
If you would like some help in establishing a consistent, integrated brand, contact me at firstname.lastname@example.org.